Search Engine Optimization for DNN Blog Module

As Ryan Caldwell said in the comments of "Why Bloggers Need SEO":

SEO is to blogging like editing is to writing a book. You can’t write a good book without editing. You can’t write a good blog without SEO. Editing sharpens the focus of a book. SEO sharpens the focus of a blog. Editing happens both as a separate act and as an “in the process” act. SEO can be done both in the act of blogging (choosing a good headline), and separately (off-site linkage, etc.)

we share the same point and our DNN blog module [SunBlogNuke] also apply the exact principle.

SunBlogNuke, straight out of the box, comes ready to embrace search engines. Its features and functions guide a search engine through the posts, pages, and categories to help the search engine crawl your site and gather the information it needs to include your site within its database. SunBlogNuke comes with several built in search optimization tools. If you had ignored them, I would like to show you them as follows:

  1. The ability to create apparently static URLs called permalinks.

    There exist a filed called [Post Slug] in SunBlogNuke. With it our blog platform will create apparently static URLs called permalinks with this post title. Please get the more information about Post Slug from the previous post 5 Killer Features will be Available on SunBlogNuke.

  2. Place the title of the post in the page title tag.

    There are a number of things to keep in mind when it comes to titles. Google pays particular attention to titles - so make sure you get them right. Fortunately SunBlogNuke have automatically done it for you. Not only it places the title of the post in the page title tag, but also it includes a flexible option that postfix the page titles with blog name. For example, my post title is "Search Engine Optimization for DNN Blog Module” and our blog name "SunBlogNuke Team Blog", when you visit the post the page title will formatted as "Search Engine Optimization for DNN Blog Module - SunBlogNuke Team Blog". Yes, you can turn it off if you think that it will more SEO without the blog name. Indeed there is a point that if you’re just looking from an SEO perspective don’t include your blog name in the title tags of single posts. This dilutes your keywords. Of course if you’re looking more at branding including your blog’s name in the title tags might be worth doing. You can get more SEO tips about blog title from this post 10 Tips to Awesome, Eye-Jerking Post Titles.

  3. Auto Generate Meta Description

    You should know that it is essential to include the META Description tag on all your web pages for better search engine indexing. But out dilemma is, how do we populate the “content” section of the META description dynamically based on what content we’re viewing? Simple — we use a combination of conditional tags and a custom loop to pull either the page title (if we’re on the homepage) or the description (if we’re in a single post). With that our blog platform will create such unique description tags for each post page. Usually, most bloggers don’t take advantage of the use of the “optional description” section of their Write Post panel. But if you want to exercise even more control over what gets displayed on the search engine results page(SERP) for content, then you need to be filling this section out. If it’s blank, your post description will just be the first 150 (that is the max length for Meta Description) characters in your post.

  4. Meta keywords support

    The SunBlogNuke also support Meta keywords with a combination of page key words and all tags of each post. But recently Google Confirms Meta Keywords Tag Not used for Rankings, you just ignore it and let it there now.

Though SunBlogNuke comes with several built-in features for SEO, please keep in mind that “Content is King”. The quality of the posts you write is the single most important factor when it comes to Search Optimization on a Blog. Quality content that helps people will quite often draw a reader to want to share what they’ve written - of course they do this by passing on the link to your post and often they’ll do it in a way that helps your search rankings (on their own blog for example).

Additional resources about DNN SEO:

DNN SEO Quickstart Guide

DNN SEO Case Study Part 2